The Birthday Party experience at Michaels simplifies hosting kids’ parties with a seamless in-store setup. With a dedicated party space, a host to guide activities, and engaging crafts for kids, all prep and cleanup are taken care of—allowing parents to focus on making memories, not logistics.
As the UI/UX Designer, I led the design of a digital solution that supported this in-store service. A key challenge was the lack of an integrated invitation and RSVP management system. Parents had to manually send invites and track responses, resulting in a disjointed and inefficient planning process. I addressed this by designing intuitive user flows and interfaces for booking, managing invitations, and tracking RSVPs—creating a cohesive and stress-free experience for parents from start to finish.
The existing birthday party booking experience lacked a built-in invitation and RSVP management system. As a result, parents had to manually send out invites and track guest responses through separate channels. This fragmented process created unnecessary friction, increased planning time, and led to frustration for users seeking a more convenient and organized way to manage their child’s special day.
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