Michaels is a leading arts and crafts retailer with over 1,300 stores across the U.S. and Canada, offering supplies for painting, knitting, home décor, and other DIY projects.
As part of an ongoing effort to enhance the digital shopping experience, this project focused on improving the Order History and Reorder functionality within the Michaels e-commerce platform.
As a UI/UX Designer, my job was to improve the Order History and Reorder functionality, with the primary goal of making it easier and faster for users to locate past purchases and reorder items with minimal effort. My work involved rethinking the user interface, simplifying the information architecture, and ensuring the flow aligned with users’ mental models and shopping behaviors.
Users faced several challenges in the post-purchase experience on the Michaels e-commerce platform. The delivery status was unclear, leading to uncertainty about order progress. Additionally, the lack of a proper tracking system made it difficult for users to understand where their product was in the delivery journey. Users also experienced frustration when trying to locate past orders or initiate reorders, as the existing interface was not optimized for quick access or ease of use
The customer support team consistently received recurring queries from users, indicating key pain points in the experience.
Description:
With the SDD work, we need to ensure that our customers have a consistent experience across email and order tracker touch points. Below is the list of criteria that needs to be designed for within order tracker
Customer can see the status of their SDD order inside Order Details
Let's work together! I'm always open to exciting new opportunities solution.webworld@gmail.com
